Last week I came back from a marketing conference and got inspired to write after a long summer break. The conference was great, lots of marketing minds, great energy and a great experience. However, after all the hoopla, drinking, and excitement got over I realized we were just a bunch of people drinking our own … Continue reading MQ WHO??
It’s 2018 and the time is ripe for an open conversation on driving demand vs leads and the ROI of marketing investment. As I talk to CEO’s, marketing leaders and colleagues, I still hear a lot of the old lexicon. I hear marketers promising to deliver MQLs and establishing KPIs around that. I hear … Continue reading It’s 2018: Demand Marketers Start Changing your Lexicon!