Metrics, KPIs, ROI, is all the CEO/COO and CFO are concerned with, and rightly so, as they steward their business growth strategy and grapple with the largest discretionary spend that is Marketing Investment. It’s clear what R&D and product teams do – you can’t sell what you have not built. Sales is essential to sell … Continue reading Metrics: It’s Sales that does the ‘proposing’ the Marketer does what now?
Customers are People Too! I finally get to talk about the crux of it, the hardest nut to crack — Relationships. There is no doubt that businesses for so long have, and still continue to focus on driving top line growth that they forget they are selling to people and not brick and mortar. The human stature … Continue reading With Customers, it’s All Heart — 99% of the Time