Perplexed? B2B Marketers Say Events Key But Data Shows No ROI
Events are on every marketers docket for 2018 as a critical part of the demand strategy. However, most marketers are caught on a back foot trying to explain the ROI to their finance team and CEO when reports show that no deals are closed from individual events. ROI looks poor and it gets harder to … Continue reading Perplexed? B2B Marketers Say Events Key But Data Shows No ROI
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