‘Personalization’ and ‘Engagement’ are all we ever talk about. They result in more engaged customer, a lower sales cycle, higher ASVs and a low churn rate. If we cracked this nut, we would own it all. Mapping content journey to customer journey, formats and channels that drive personalization, engagement that ultimately lead to profiling resulting … Continue reading Buying Signals — Can We Really Influence Them?
Customers are People Too! I finally get to talk about the crux of it, the hardest nut to crack — Relationships. There is no doubt that businesses for so long have, and still continue to focus on driving top line growth that they forget they are selling to people and not brick and mortar. The human stature … Continue reading With Customers, it’s All Heart — 99% of the Time