Demystifying Marketing for the CXO | In-depth Operational Growth Analysis
In this Part 2 of B2C vs. B2B – Martech Challenge and AI, I will cover how B2B companies can, and need to, Scale and (hyper)Personalize at the same time to stay relevant and competitive. “Welcome then to the era of AI solution providers who have started changing the story and educating the progressive marketing … Continue reading How to Humanize and Scale? AI to the Rescue
B2C companies have for long led the way in targeting and personalization of customer segments to identify the most high value to the company. The whole genre of social media marketing and the tools around it came about as a way to reach more and more buyers in a targeted manner. However, we are talking … Continue reading B2C vs. B2B — Martech Challenge & AI (Part 1)
Chatbots have been around a long time, in one form or another. Siri is the most popular amongst them and in some cases has replaced the need for human interaction completely. However, the popularity has not grown as rapidly in B2B marketing as in B2C as these primarily served a customer service function in situations … Continue reading Of ChatBots, Machine Learning and Big Data
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