B2BMarketing – GrowthPath

With Customers, it’s All Heart — 99% of the Time

February 14, 2018March 13, 2018No Comments

Customers are People Too! I finally get to talk about the crux of it, the hardest nut to crack — Relationships. There is no doubt that businesses for so long have, and still continue to focus on driving top line growth that they forget they are selling to people and not brick and mortar. The human stature … Continue reading With Customers, it’s All Heart — 99% of the Time

It’s 2018: Demand Marketers Start Changing your Lexicon!

January 24, 2018March 29, 2018No Comments

It’s 2018 and the time is ripe for an open conversation on driving demand vs leads and the ROI of marketing investment. As I talk to CEO’s, marketing leaders and colleagues, I still hear a lot of the old lexicon. I hear marketers promising to deliver MQLs and establishing KPIs around that. I hear … Continue reading It’s 2018: Demand Marketers Start Changing your Lexicon!