Tag: AI

How to Humanize and Scale? AI to the Rescue

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In this Part 2 of B2C vs. B2B – Martech Challenge and AI, I will cover how B2B companies can, and need to, Scale and (hyper)Personalize at the same time to stay relevant and competitive. “Welcome then to the era of AI solution providers who have started changing the story and educating the progressive marketing … Continue reading How to Humanize and Scale? AI to the Rescue

B2C vs. B2B — Martech Challenge & AI (Part 1)

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B2C companies have for long led the way in targeting and personalization of customer segments to identify the most high value to the company. The whole genre of social media marketing and the tools around it came about as a way to reach more and more buyers in a targeted manner. However, we are talking … Continue reading B2C vs. B2B — Martech Challenge & AI (Part 1)