Metrics, KPIs, ROI, is all the CEO/COO and CFO are concerned with, and rightly so, as they steward their business growth strategy and grapple with the largest discretionary spend that is Marketing Investment. It’s clear what R&D and product teams do – you can’t sell what you have not built. Sales is essential to sell … Continue reading Metrics: It’s Sales that does the ‘proposing’ the Marketer does what now?
It’s been a while since my last post on event effectiveness, which given the engagement from the audience, turned out to be a very hot topic and close to many hearts. I hope it helped many of you marketing leaders set the right expectations, processes and start looking at your event strategy more holistically from … Continue reading Need More B2B Leads? Answer NOT PPC
Events are on every marketers docket for 2018 as a critical part of the demand strategy. However, most marketers are caught on a back foot trying to explain the ROI to their finance team and CEO when reports show that no deals are closed from individual events. ROI looks poor and it gets harder to … Continue reading Perplexed? B2B Marketers Say Events Key But Data Shows No ROI