Month: April 2018

RSA Conference 2018 – Event Marketing Decrypted for the CXO

Posted on No Comments on RSA Conference 2018 – Event Marketing Decrypted for the CXO

RSA Conference just wrapped up at the Moscone Centre in San Francisco drawing again over 50,000 visitors and 600+ companies in the cyber security space. Despite the construction in and around Moscone, there was no dearth of crowds and event gimmicks — concession stands offering candy and popcorn, movie theater booth design and even Elvis … Continue reading RSA Conference 2018 – Event Marketing Decrypted for the CXO

How to Humanize and Scale? AI to the Rescue

Posted on No Comments on How to Humanize and Scale? AI to the Rescue

In this Part 2 of B2C vs. B2B – Martech Challenge and AI, I will cover how B2B companies can, and need to, Scale and (hyper)Personalize at the same time to stay relevant and competitive. “Welcome then to the era of AI solution providers who have started changing the story and educating the progressive marketing … Continue reading How to Humanize and Scale? AI to the Rescue