B2C companies have for long led the way in targeting and personalization of customer segments to identify the most high value to the company. The whole genre of social media marketing and the tools around it came about as a way to reach more and more buyers in a targeted manner. However, we are talking … Continue reading B2C vs. B2B — Martech Challenge & AI (Part 1)
‘Personalization’ and ‘Engagement’ are all we ever talk about. They result in more engaged customer, a lower sales cycle, higher ASVs and a low churn rate. If we cracked this nut, we would own it all. Mapping content journey to customer journey, formats and channels that drive personalization, engagement that ultimately lead to profiling resulting … Continue reading Buying Signals — Can We Really Influence Them?
Chatbots have been around a long time, in one form or another. Siri is the most popular amongst them and in some cases has replaced the need for human interaction completely. However, the popularity has not grown as rapidly in B2B marketing as in B2C as these primarily served a customer service function in situations … Continue reading Of ChatBots, Machine Learning and Big Data