It’s 2018: Demand Marketers Start Changing your Lexicon!
It’s 2018 and the time is ripe for an open conversation on driving demand vs leads and the ROI of marketing investment. As I talk to CEO’s, marketing leaders and colleagues, I still hear a lot of the old lexicon. I hear marketers promising to deliver MQLs and establishing KPIs around that. I hear … Continue reading It’s 2018: Demand Marketers Start Changing your Lexicon!